[Mr Tom Morrow]

There is little doubt Virgin have the arm on Alamo very much the same as they had years ago with Dollar.
They must put thousands of renters a year towards Alamo as for a fly drive or holiday with them that company is the only option.
Shows in their lower prices this summer which haven't been raised the same as other third party suppliers.
Get outside of the peak times though and Andy or Brits etc comes out cheaper.

I still keep saying though get in early. Brits has kicked Virgin into touch for my 4 rentals in 2018 and one of those trips is in the peak Summer period. I did book a year in advance for all of them though.