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Old 13 Nov 15, 06:18 PM  
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SMAX
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COLORTOPIA Exhibit in Innoventions opens at Epcot

inline imageThe GLIDDEN® paint brand today unveiled the COLORTOPIATM exhibit, a new colorful experience in Innoventions at Epcot, part of Walt Disney World Resort, that entertains, informs and inspires guests about the power of colour.

The Colortopia exhibit by Glidden paint welcomes park guests to explore the many aspects of color and the impact it has on the world around them. At theColortopia exhibit, the Glidden brand invites guests to walk through three unique areas to encounter exciting interactions that bring to life color theory, the psychology of color and the perception of color, all while engaging guests in fun and surprising hands-on activities.

The Colortopia exhibit by Glidden paint demonstrates that color is not only a visual treat, but also a dynamic and emotional experience. A visit to the highly interactive, over 3,700-square-footColortopia exhibit is expected to last about 30 minutes.

“Combining Glidden paint’s rich tradition of innovation and color inspiration with the creative power of Walt Disney Imagineering was a perfect collaboration to create a one-of-a-kind experience that engages visitors with color in ways they never have before,” said Max Wetzel, chief marketing officer and general manager of home centers, PPG Architectural Coatings, U.S. and Canada, makers ofGlidden paint. “With the Glidden brand, we know the important role color plays when selecting paint for your home. Color also has a powerful role in our everyday lives, and it is truly brought to life in theColortopia exhibit.”

“Starting with Disney’s premier full-color film in 1932, our company has been fascinated by color,” said Melissa Valiquette, vice president, Epcot. “That fascination is evident throughout our parks and our resorts and is why we’re thrilled to collaborate with Glidden as we work together to bring Colortopia to life for our guests.”

Colortopia Exhibit Experience
The Colortopia exhibit by Glidden paint is comprised of three zones where guests can experience color in an entertaining, interactive environment:
  • “The Power of Color” in this special designed standing theater, guests will enjoy a short presentation that explores the psychology of color by immersing guests in a full spectrum of colors.
  • In “The Color Lab”, guests can play Color Mix ‘n Match, an interactive game that allows guests to mix red, green and blue to create bold new colors. A second interactive station,Spinning Spectrums, teaches guests about the persistence of vision through painted spinning discs. Here guests can try to guess what color their eyes will perceive once the multi-colored discs start to spin quickly.
  • In “Color Our World”, guests can play with fun color shadows while they wait to receive a magic paint brush, which they can use in the studio to bring the world around them to life with their personal color choices.
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Old 13 Nov 15, 06:49 PM  
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Megandllsmum
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My youngest daughter loved innoventions last year, it was one of her favourite things we did... she has autism and loves to learn so things like this are right up her street...hands in fun and learning at the same time... reminded me a bit of eureka innoventions... another if her favourite places.
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Old 21 Nov 15, 12:54 AM  
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Harmitfc
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I'd rather watch paint dry...
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Old 21 Nov 15, 08:01 AM  
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joe 70
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Wish I had a Magic paintbrush.Dw says I have to paint the lounge before we go at Christmas,so it looks nice in case we are burgled I suppose!
Looks good for the kids to me ,air conditioned fun that isn't just a film.
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Old 23 Nov 15, 01:56 PM  
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me and DD did this on our last day and thought it was good, we also did the habit heroes and enjoyed that as well.
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