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Old 7 Jun 18, 09:19 AM  
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#1
choccielover
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IHOP changing its name... to IHOb

money.cnn/2018/06/06/inve...hob/index.html



guesses for the "b"?

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Old 7 Jun 18, 09:28 AM  
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GenoviaPrincess
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Breakfast
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Old 7 Jun 18, 09:30 AM  
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Guest
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Burnt bits?
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Old 7 Jun 18, 09:30 AM  
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Bleugh?
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Old 7 Jun 18, 09:32 AM  
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tim17
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Just why would they do that, the name IHOP is iconic?
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Old 7 Jun 18, 09:33 AM  
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Get people talking I guess. It works. Sorry, not a fan as you can tell from above. But can recognise a good marketing angle!
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Old 7 Jun 18, 09:36 AM  
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Burgmeister
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We love Ihop. Guess we'll have to love Ihob from now on.

Perhaps the change of name is to reflect the fact that they do so much more than pancakes?
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Edited at 09:37 AM.
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Old 7 Jun 18, 09:36 AM  
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AnnieB
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If they change it to "Breakfast" I guess it's to let people know they do more than just pancakes.

I thought everyone knew that already though.
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Old 7 Jun 18, 09:39 AM  
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SquishTheWhale
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Probably like when Pizza Hut changed to Pasta Hut and back again- marketing ploy?
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Old 7 Jun 18, 09:40 AM  
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chmurf
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Brits ?
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