Disney signs up for more Magic

[Stu]

Disney is about to get even more magical as they expand their relationship with the Orlando Magic basketball team.

As part of the NBA's three year trial period in which the league welcomes uniform sponsorship partners, Disney will have its logo on the Magic players' jerseys for all games starting next season.

"Disney is also adding a special seating and hospitality area at the Amway Center for annual passholder upgrades during select Orlando Magic games. As part of our expanded partnership, Magic fans can purchase or renew their Walt Disney World Annual Passes at the Amway Center, including the Orlando Magic Team Shop. And doing it there comes with some perks. Throughout the multi-year agreement, fans who renew or purchase their annual pass at the Amway Center will receive one of the new Orlando Magic jerseys with the Disney logo."

Disney Parks Blog

[Guest]

I didn't like the idea of jersey sponsorship when the NBA first talked about it, but they seem to have done it well. One of the last places during an NBA game that you don't see advertising is the uniforms, and that's gone - but at least they've gone with very subtle patches.

On top of that, as a diehard Orlando Magic fan I have to admit I like the pairing. It just makes sense given that we got our name from being so close to WDW. It was cool seeing all the Disney stuff set up in the Amway before the game we went to, and I actually like the look of the Disney logo on the uniform.

I kinda want one of these jerseys now!