Disney and Lego join forces

[Stu]

The Walt Disney Co. and the Lego Group have signed a multi-year licensing deal giving Lego the ability to roll out a new line of products based on Disney properties, including Disney Pixar.

The first three product lines will launch in 2010 and are based on "Toy Story," "Cars" and "Prince of Persia." The products will encompass the company's Lego and Duplo lines of toys.

[Stu]

"When two brands who share similar values bring their franchises together -- in this case a timeless play pattern with some of the industry's most beloved stories and characters -- and combine their access to families, retail strength and marketing power, amazing things can happen," Jorgen Vig Knudstorp, Lego Group CEO, said in a statement.

The Lego Group is privately held and based in Billund, Denmark. Disney (NYSE: DIS) is based in Burbank.

[DizneyBlonde]

Thank goodness they won't be out in time for our trip in August or i'd be paying a lot of excess baggage!

[kaboomba]

this sounds awesome! I'll just HAVE to be bookifor 2010 just so i can get some!

[Guest]

Fantastic - that'll be something for my boys to start collecting..

Debs

[WTP]

Even I will want some and I'm 51 Wouldn't it be great to build Magic kingdom and epcot as well as the rest and the hotels thrown in for good measure...BRING IT ON

[Spooks Dad]

I hope that means they'll be a Toy Story Lego game for the Wii, the Lego games are fantastic for all.

[Guest]

Originally Posted by Spooks Dad

I hope that means they'll be a Toy Story Lego game for the Wii, the Lego games are fantastic for all.

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Second that. Lego games are amazing! Will be first in queue if they do bring more out.

[Guest]

does anyone know yet whether it will be start/middle/end of 2010 when these are brought out...if they are out for our april 2010 jollies i can see me spending alot of money

[pepsicube]

Does that mean Legoland will improve to WDW standards?