‘Streisand Effect’

[YorkshireT]

According to Pete Werner on his YouTube Unplugged channel- the resale restrictions of Riviera have hammered direct sales and have driven people TO resale and resale is very busy.

Effect named after Barbara Streisand who sued a photographer for taking a picture of her house- 6 people had looked at the picture to that point but when she sued to stop the photo 1.5 million looked at it.

He now describes this as the Schultz Effect after the newish head of DVC who was in charge when DVC introduced the restrictions. Essentially it’s raised awareness of resale.

He basically says these restrictions have been a disaster.

Worth a watch as interesting analysis.

I think the message is direct sales drives work on incentives not restrictions.

[KarenG]

I think a few of us on here suggested this was a possible outcome... !

[Mr Tom Morrow]

Mmm, maybe another new head of DVC coming our way.

As we know Disney are very sympathetic about their Staff who make mistakes- NOT!

[RockTheDots]

We've just had an offer accepted on a SSR resale contract. The restrictions on selling Riviera definitely put us off buying direct. Well that and the price, Riviera would have been $86 more per point which made it unfeasible for us. Fingers crossed DVC don't exercise their ROFR!

[2point]

Great video. Be interesting to see if the incentives for direct are increased at some point.

[Guest]

Sometimes I feel like the DIS videos and their DVC Facebook group want Riviera to be a failure. They have been saying that the restrictions will be removed due to slow sales since before the resort opened, and they provide straw polls to back up the opinion that the restrictions are severely restricting sales. The group is generally limited though to people who already know a lot about DVC and those who want to do research before buying. That means their opinion polls will be skewed towards people who probably would have bought resale regardless.

As you know I own at Riviera. I would love for them to walk back restrictions but I really don't see it happening. They would have done it by now to entice new buyers whilst they're struggling for cash. It's either a long term goal to kill off resale or sales are close enough to targets that Disney don't care imo.

[YorkshireT]

Originally Posted by Hollie04

Sometimes I feel like the DIS videos and their DVC Facebook group want Riviera to be a failure. They have been saying that the restrictions will be removed due to slow sales since before the resort opened, and they provide straw polls to back up the opinion that the restrictions are severely restricting sales. The group is generally limited though to people who already know a lot about DVC and those who want to do research before buying. That means their opinion polls will be skewed towards people who probably would have bought resale regardless.

As you know I own at Riviera. I would love for them to walk back restrictions but I really don't see it happening. They would have done it by now to entice new buyers whilst they're struggling for cash. It's either a long term goal to kill off resale or sales are close enough to targets that Disney don't care imo.

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If they did roll back I think the resort will undergo a huge sales surge, and it would immediately add to the value of your asset with resale values shooting up- ironically making direct seem better value.
Lots of people seem to really like Riviera once they actually stay there I am seeing.
I think though they could roll back. They need cash I think now and if their modeling shows a big sales surge then they may do it.
I’m no expert in selling DVC but rolling back restrictions with a ‘we listened’ message plus a nice deep discount for existing members for a very limited time could see a lot of contracts sold.

[Guest]

Originally Posted by YorkshireT

If they did roll back I think the resort will undergo a huge sales surge, and it would immediately add to the value of your asset with resale values shooting up- ironically making direct seem better value.
Lots of people seem to really like Riviera once they actually stay there I am seeing.
I think though they could roll back. They need cash I think now and if their modeling shows a big sales surge then they may do it.
I’m no expert in selling DVC but rolling back restrictions with a ‘we listened’ message plus a nice deep discount for existing members for a very limited time could see a lot of contracts sold.

See more...

I agree with you and would love for them to roll back the restrictions. They aren't a huge concern for us at the moment, but obviously I would appreciate the value of our contact increasing! I just don't see them doing it. I think they would have done it by now .

[2point]

Originally Posted by Hollie04

I agree with you and would love for them to roll back the restrictions. They aren't a huge concern for us at the moment, but obviously I would appreciate the value of our contact increasing! I just don't see them doing it. I think they would have done it by now .

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Have a look at the 14 vs 16 thread ...

[JasonErpelding]

Originally Posted by YorkshireT

According to Pete Werner on his YouTube Unplugged channel- the resale restrictions of Riviera have hammered direct sales and have driven people TO resale and resale is very busy.

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In my opinion the thing that rarely gets mentioned is that resales don't exist unless some members want to sell their property. If everyone kept their property until the end date then resales wouldn't exist. I feel Disney never focuses on why people are selling. If you can get the percentage down of those selling then fewer resales exist and less people can buy resale.

Jason Erpelding
Lic. Real Estate Broker
Buy and Sell DVC, Inc.®